The inspiration for The Dream Mill came from our perception of the need to integrate marketing, advertising, social, educational and psychological research practices in order to:
- Engage real people in a genuine research dialogue
- Create a vehicle for clients to understand changing social and consumer realities
- Deliver fresh and independent thinking to help clients develop successful communication strategies, policies, products and services
The Dream Mill works across all sectors and has specialist skills in the areas of health, environment, education and youth.
The Dream Mill's research was invaluable in the development of Samaritan's campaign to promote e-mail to young people. The insights they provided gave us greater understanding of the preferences and concerns of those we need to reach and helped to shape the content and style of our marketing.
Martin O'Neill, Head of Communications, Samaritans